Nuno M. Tavares — AI automation consultant in New Jersey, founder of Automated Marketer and Rapid Active Marketing — not the Portuguese footballer of the same name.

Every time GoHighLevel ships another native feature, people ask me the wrong question. They ask “is this good?” The real question is “what tool does this let me cancel?” That’s the lens I run every update through as a GoHighLevel consultant — and this batch says something bigger than any single feature.

What did GoHighLevel actually add?

Five things landed close together: native events with ticketing, multi-domain email sending per workflow, multiple calendar durations, color-coded tag categories, and a beta project management module inside the tasks area. None are flashy alone, but together they point to one thing — GoHighLevel absorbing tools you’re currently paying for elsewhere.

None of these are flashy on their own. Together, they’re a pattern.

Events with ticketing, coupons, and check-in

You can now build a local or online event inside a funnel page — ticket tiers, coupon codes, a speaker schedule with socials attached, a one-pager you can embed anywhere, and registration tracking. Running a local event? There’s a phone app to scan people in as they arrive.

That’s Eventbrite. That’s a check-in app. That’s a landing page builder. Gone, if you set it up right.

Sending from multiple domains, finally

This one’s been requested for years. Go to a workflow’s settings and you can now set the sending domain per automation. One account can run genuinely separate businesses without their emails bleeding into each other. Pair a domain with a dedicated number for text replies and each brand looks, and behaves, like its own operation.

If you’re an agency running client sub-accounts, or an owner running two brands under one roof, this closes a gap that used to force you into a second platform just to keep identities clean.

Multiple durations on one calendar, tag categories, colored pipelines

Smaller, but they add up. One calendar can now offer 15, 30, 45, and 60-minute options instead of forcing you to build four separate calendars. Tags now have categories and colors, and pipeline stages do too. Sounds cosmetic — until you’re staring at 40 tags trying to remember what green means.

Why does the project management module matter more than the rest?

Because it’s not adding a feature. It’s replacing a category of tool entirely.

The beta preview shows spaces, folders, lists, tasks, and sub-tasks — assigned dates, priorities, associated contacts, comments, a Kanban view and a list view. It lives under the same tasks area where you already manage client work.

“I’d love to get rid of ClickUp and some other tools out there and have all my project management inside the tool where I actually service my customers.”

That’s the tell. When a CRM starts building project management that’s good enough to replace ClickUp, it’s not chasing a checkbox. It’s chasing your subscription list.

How should owners actually think about this — features or cost?

Most people evaluate updates like this one feature at a time: “Does the calendar do what I need? Does the tag color matter to me?” Wrong frame. The real question is what’s on your monthly bill that this quietly makes redundant.

Run the math honestly. An events tool, a separate email service for a second brand, a scheduling app, a project management subscription — that’s easily $150 to $400 a month, before you count the time cost of keeping them all in sync. If those tools now live natively where your CRM, calendar, and automations already live, you’re paying for them out of habit, not necessity.

Here’s the part nobody puts in a feature announcement: consolidation isn’t just convenience. It’s a moat. When your automations, your contact data, your calendar, and now your project boards live in one place, the cost of switching platforms goes up — for you, and for anyone competing against a business run this way. That’s a competitive advantage disguised as a UI update.

What’s the honest gotcha here?

The project management module isn’t live yet, and the AI video agent still drops audio on cloned-voice clips — this section explains why treating either as production-ready today would be a mistake. The public preview is a walkthrough, not a working feature you can build on. I asked the video agent to generate an eight-second clip with a cloned voice; it produced the video but dropped the voice entirely. Fun to test, not ready to hand to a client.

That’s the pattern with a platform that ships this fast: some of it is production-ready the day it lands, and some of it is a promise you’re watching get built in real time. Know which one you’re relying on before you build a client deliverable around it.

Frequently asked questions

Can GoHighLevel really replace tools like ClickUp or Eventbrite?

For events, yes — the ticketing, coupons, schedules, and check-in app cover what most local and online events need. For project management, not yet; it’s in beta, so treat anything you build on it as a preview, not a production workflow.

Does multi-domain email sending work for agencies with multiple client sub-accounts?

Yes. You set the sending domain at the workflow level, so each business or client can send from its own domain and number without bleeding into another brand’s identity, as long as the domains are properly configured in email services first.

Is consolidating tools into one platform actually cheaper?

Usually. Once you add up separate subscriptions for events, email routing, scheduling, and project management, most owners are paying more in fragmented tools than they would running it natively — and that’s before counting the time lost keeping systems in sync.

Should I wait for the project management feature before switching tools?

Not necessarily. If your current tool is working, keep it until the native version is stable outside beta. Switching too early on an unfinished feature usually costs more than the subscription you’re trying to save.

If you’re trying to figure out which of your current tools a consolidated platform like this can actually replace for your business — not in theory, but in your workflows — that’s exactly what I dig into with clients. You can read more about Nuno or book a strategy session to walk through your specific stack.